Pomelli AI: The New AI Marketing Assistant in 2025

Pomelli AI is Google’s most recent experiment in AI-assisted marketing support, developed to help small and medium-sized businesses (SMBs) navigate digital marketing in a simple way, without the need of hiring an entire agency, or maintaining a large in-house team. It incorporates generative AI, data insights, and automation to assist users with developing campaigns, drafting ad copy, keyword ideas, performance analysis, and more—all from a conversational experience.

In short, Pomelli AI is a smart marketing co-pilot in the Google universe that prepares the user for the blend of AI creativity with Google Ads expertise.

Quick Takeaways

• Who should read this:
  Entrepreneurs, marketers, and SMB owners who manage their own advertising or want to improve their digital marketing efficiency using AI.
• Key benefits:
• Simplifies ad creation and keyword strategy through natural-language prompts.
• Integrates effortlessly into Google Ads and other Google marketing tools.
• Provides AI-powered recommendations tailored to business goals.
• Saves time and reduces the learning curve for new advertisers.
• Caveats:
• Still in the experimental phase—features may change or be limited by region.
• Works best within Google’s ecosystem; less flexibility with non-Google platforms.
• It requires users to verify data and outputs, as AI suggestions may not correctly reflect brand tone or audience nuances. 

At Digi Uprise, we explore the latest AI-driven marketing tools to help businesses grow smarter and faster. With a focus on innovation and practical insights, Digi Uprise brings you everything you need to understand and leverage Pomelli AI effectively.

Pomelli AI is an experimental AI marketing assistant, developed by Google Labs in partnership with Google DeepMind, designed to disrupt how small and medium-sized businesses (SMBs) think about digital marketing. As a product heralding the next generation of cognitive assistance, Pomelli AI serves as a creative and strategic AI aide that learns from your business and generates anything from campaign ideas to ad copy and visuals according to your brand identity.

Origin and Concept

Derived from Google’s tireless efforts to combine AI creativity to tangible marketing needs, Pomelli AI is one of Google Labs’ most pragmatic experiments to date. This generative AI, artificial intelligence and contextual intelligence developed with contributions from the Google DeepMind team, the same team responsible for some of the most sophisticated AI models around, simply aims to make marketing easier, faster and intuitive for any and every business, from a sole proprietor, to a local retailer.

Defining Pomelli

In a nutshell, Pomelli AI is:

An AI marketing tool that builds a “Business DNA” based on your website to produce on-brand campaign ideas and editable marketing collateral.

The concept of “Business DNA” is what sets Pomelli AI apart. When you connect your website or brand information, Pomelli AI looks at your online presence, meaning how you present your tone, your products, your audience, and content patterns, to understand what makes your business unique. This data-driven understanding is the foundation for every marketing idea it produces. Whether you need a new social media campaign, an email draft, or even ad headlines for Google Ads, Pomelli AI will produce the content you need based on your unique brand voice and marketing outcome.

Position in the AI Marketing Landscape

In the growing ecosystem of AI marketing tools, Pomelli AI occupies a middle ground between AI creative assistants (like Canva Magic Write or Adobe Firefly) and AI ad optimizers (like Meta Advantage+ or Google Ads Performance Max). It’s not just about the text and images; it’s about creating entire campaigns. Pomelli AI provides:

• Creatives: Image prompts, brand visuals, and design ideas.
• Copy: Ad headlines, captions, and value propositions optimized for engagement.
• Campaign Concepts: Full marketing platforms that include everything from themes to audience insights.

With these three layers combined, Pomelli AI becomes an AI-powered creative strategist to support businesses from ‘idea’ to ‘execution-ready campaign’ in minutes.

Availability and Early Access

Currently, Pomelli AI is in a limited public beta and is only available in specific English-speaking countries. Early reports indicate that rollout evaluation testing is happening in the United States, Canada, the United Kingdom, Australia, and parts of Europe. Access to Pomelli AI may only be available to users who join the Google Labs waitlist, or if you’re invited if you’re an advertiser who already uses Google Ads or other tools in workspace.

As it expands, Pomelli AI is likely to evolve as part of the overall AI marketing suite, giving SMBs another option to transform brand identity into creative momentum— one AI-assisted campaign at a time.

Although Pomelli AI has not yet been officially launched in India, Indian marketers, startups, and SMBs are increasingly interested. India has the largest digital advertising ecosystem in the world, and provided many small businesses are using Google Ads efficiently, the eventual availability of Pomelli in India may support brands looking for an efficient and cost-effective AI-driven Marketing option.

For now, Indian users may experiment with Pomelli through Google’s experimental product waitlists or announcements through Google Labs. However, full access, issuing more languages, and integrating more local offerings (for example, ad support in INR currency, or insights into local campaigns, or translation support for Hindi) are expected options in the future.

Introducing Pomelli AI into the Indian digital marketing ecosystem could create profound change, especially for small business owners and newer brands:

• Support for Local Businesses & SMBs

India is home to more than 63m MSMEs, many of which undertake digital marketing on a DIY basis. Pomelli could allow such businesses to run more professionally designed campaigns without the expense of agencies, ultimately reducing marketing costs as well as improving campaign quality.

• Localized Marketing at Scale

With future support for regional languages (Hindi, Tamil, Bengali, Marathi, etc.), Pomelli could help brands run hyper-local campaigns tailored to linguistically diverse audiences—something critical in India’s multilingual market.

• Better Google Ads Adoption

Since many Indian businesses already depend on Google Ads, Pomelli’s seamless integration can lower the learning barrier, enabling even offline sellers to run smarter, AI-optimized ads with minimal expertise.

• Emergence of AI-enabled Solo Marketers

India has an increasing number of solo entrepreneurs, influencers, and micro-brands. Pomelli could be a core utilization for these creators to create campaigns, copy, and visuals without a team.

• Competitive Landscape for Tools for Marketing in India

Pomelli may compete with the martech startups arising in India and force and encourage Indian SaaS tools to develop deeper AI-enabled automation, raising the overall level of innovation in the field.

• Job Market & Skill Shift

Instead of taking jobs away from marketers, Pomelli is mostly likely to shift people into new roles—creating new demand for AI-enhanced campaign strategists, prompt-based content creations, and AI marketing consultants in India.

• Potential to Scale D2C Brands Faster

With India’s high-growth D2C ecosystem, Pomelli could allow faster product launches, to run tailored creative campaigns with data insights, and experiment with a scale on messaging, by audiences.

Possibly the biggest opportunity for India’s small business market, one of the fastest digital economy growth markets in the world, is that Pomelli AI could become the ultimate in deploying campaigns easily, improve the ROI on ads, and bring digital scale to small business growth, with very little resources. 

Pomelli AI was created to combine Google deep AI capabilities with a deep user experience that feels less like software and more like a conversation with a creative colleague.It operates through a carefully structured flow—from understanding your brand to generating campaign-ready content—making it one of the most advanced marketing assistants built by Google Labs to date.

Below is a breakdown of how Pomelli AI functions under the hood, without the technical complexity.

1. Business DNA — What It Is

At the core of Pomelli AI is “Business DNA.” This is the personal identity map that Pomelli creates after evaluating your brand’s online footprint. Business DNA is not merely a data summary; it is a digital mirror of your brand personality.

Pomelli AI captures important creative and strategic cues like:

• Colors and Fonts: Assimilates your brand’s repeating colors, font choices, and visual hierarchy via your website or assets uploaded.
• Imagery and Style: Recognizes your preferred image styles—minimalist, bright, clinical, lifestyle, etc.—so that Pomelli will generate images with similar style.
• Tone and Messaging Patterns: Reviews your copy from your website and marketing materials so it can classify your brand’s tone (i.e., friendly, professional, daring, empathetic, etc.).
• Core Values and Audiences Cue: Infer your brand’s positioning and your audience so all campaigns are contextually relevant.

The Business DNA is the creative platform for Pomelli AI to begin all future outputs; everything from ads to captions to imagery will feel “on-brand.”

2.Input Sources — Where Pomelli AI Learns From

The input interpretations begin with your inputs. Pomelli AI has been crafted to make this step feel seamless and organic. You can feed it input in one of three potential formats:

1. Website URL: The AI will visit and read the structure, text, and images on your website to extract the brand personality and key offers.
2. Uploaded Images or Logos: Users can upload logos, brand collateral, or past marketing materials that give Pomelli visual context regarding brand physicality.
3. Text Prompts: Using natural-language-based prompts, such as “Build a summer campaign for my eco-friendly skincare line” will help direct Pomelli to generate more specific creative outcomes.

Using these three types of input—url, uploaded items, or text prompts together— Pomelli AI creates a more complete understanding of your brand identity, beliefs, and purpose of campaign, and generates hyper-personalized content.

3.The Generation Pipeline — From Idea to Export

After the inputs are specified, Pomelli AI flows through its generation pipeline, a methodical process that closely simulates the way human marketers think and generate ideas:

1. Idea Generation: Pomelli AI deconstructs your goals into multiple campaign themes—taglines, key messages, content directions.
2. Asset Generation: Pomelli AI then creates drafts—social media captions, ad copy, banner aesthetics, and sometimes, image suggestions.
3. In-Tool Editing: All of this is done in the same environment and users are able to modify tone, format, or content via sliders or text prompts (e.g., “Make it more playful,” “Use a luxury tone.”
4. Export and Integration: Finally, once the content is approved, it can be exported normally or pushed to synchronization with Ads, YouTube, or social posting tools.

By leveraging this workflow, businesses get from idea to campaign in matter of minutes and there no longer is an extended creative cycle that slows down small teams. 

4.Built on DeepMind & Google’s Language + Multimodal Models

Under the surface, Pomelli AI is using Google DeepMind’s multimodal AI models, which combine text, image and contextual reasoning. While the technical specifics are confidential, the system is built on large language models (LLMs), such as Gemini, and visual intelligence layers trained on Google’s marketing datasets.

In simpler terms, Pomelli AI can “see” your brand like an art director and “understand” it like a strategist. It can process visuals, language and structure at the same time—so it can produce relevant and coherent creative outputs that align with your brand’s identity. That inherent multimodal capabilities provide Pomelli AI an edge compared to traditional AI copy or image generation tools, which largely operate on any of these capabilities in isolation.

5.Editing & Control — Balancing Automation and Creativity

A characteristic of Pomelli AI is its emphasis on user control. While the majority of content generation is automated, the user remains in control.

•  Automated Activities: Brand DNA analysis, campaign ideation, and first draft text generation are performed automatically after the user enters inputs. 
•  User Controls: The user can adjust the tone of the text, the visual mood, the style of the call to action, and the expected format by making simple, easy to follow changes in natural language. 
•  Preview & Compare: The user can preview multiple creative options before exporting, giving the user flexibility and confidence in the final outcome. 

This hybrid experience combines the active speed of AI with human actualization and makes Pomelli AI an ideal experience for inexperienced marketing professionals or experienced strategists who want creative assistance while maintaining control of their brand.

6.Visual / Screenshot Ideas

Consider the following visual or screenshot tasks to support the visual aesthetic of your blog:

[Screenshot Placeholder 1]: the dashboard view of “Business DNA” which displays the extracted colors, fonts and tone assessment.

[Screenshot Placeholder 2]: the input panel with the fields for URL, uploads, and prompts.

[Screenshot Placeholder 3]: the side-by-side view of the AI-generated campaign ideas next to the editable text fields.

[Screenshot Placeholder 4]: the export screen with connections to Google Ads and social platforms.

Pomelli AI embeds creativity, intelligence, and usability to conceptually build and execute marketing campaigns in a uniquely efficient way—providing businesses with enterprise-class marketing functionality with a chat-based workflow that is simple and easy to understand.

Pomelli AI is more than just a marketing assistant—it’s a full-fledged creative engine built to help businesses turn ideas into polished campaigns with minimal effort. Each of its features is designed around the needs of small and medium-sized businesses, combining automation with customization. Below is a breakdown of its key capabilities and how they work together to redefine AI-driven marketing.

1. Brand Analysis & Business DNA Extraction (Automatic)

Pomelli AI includes a sophisticated brand analysis engine that automatically extracts, what Google terms, your Business DNA. When a user enters their website URL or uploads brand material, Pomelli reviews the material for key brand attributes, including tones of voice, color palettes, typography, recurring images, and messaging styles.

Based on the brand attributes, Pomelli AI then builds a unique creative profile that reflects how your brand looks, feels, and speaks, allowing Pomelli’s AI to consistently produce a campaign, social post, or ad that stays true to your brand identity.

As Pomelli learns and receives more instructions, it continues to learn and adapt over time. This is particularly valuable for a small business that does not have a marketing team since it offers the type of brand consistency and creative direction that tends to require a full-service marketing agency, but is fully automated through Pomelli AI.

2. Campaign Idea Generator — Multiple Concept Options

This is where Pomelli AI really begins to shine! After working with your established Business DNA, Pomelli AI will offer you a range of campaign ideas, all based on what you are looking for. For instance, if you were to solicit help from it on the prompt of, “Create a holiday campaign for our organic coffee line,” the AI would provide an array of concept ideas to draw from, such as:

• A festive storytelling campaign (focused on warmth and togetherness).
• A promotional campaign for special edition products.
• A sustainability campaign on reusable packaging. 

Each concept includes headlines, taglines, and creative angles that fit your brand tone. Pomelli AI doesn’t just generate text—it produces structured campaign ideas that can immediately be turned into real marketing assets.

3. Asset Generation — Copy, Visuals, and Beyond

After you’ve made a campaign selection, Pomelli AI goes through the asset production phase. It can handle:

• Social Media Posts: Captions, image prompts, and visual suggestions.
• Ad Creatives: Google Ads headlines, display copy, and pairing text with images.
• Copy Versions: Multiple versions of headlines and taglines to A/B test.
• Graphics and Short Videos: Simple visuals or animations created using integrated AI design tools (still in experimental rollout).

Because Pomelli AI integrates multimodal understanding, it can create cohesive campaigns that combine words and visuals seamlessly. Every asset is generated with platform specifications and audience relevance in mind, saving hours of manual design and copywriting work.

4. In-App Editors & Customization

Although Pomelli AI takes a lot of the creative work off your hands, users will still have full control of the design’s creativity through the in-app editing tools which allows users of the design software to:

• Alter tone (more formal, humorous, emotional, etc.).
• Change colors or types of images.
• Edit and rewrite text generated by AI in real time.
• Add filters and effects to images generated by the AI.

The user interface is conversational; simply type commands such as “Make it more minimalist” or “Add a call-to-action for new users.” This natural workflow makes Pomelli AI accessible for non-designers but has the potential for heavy use for marketing professionals looking for quick, editable outputs.

5. Export Formats & Platform Readiness

Pomelli AI’s features are designed for use immediately after design, with every asset platform ready out of the tool. Users can export to different formats and sizes that are designed for:

• Social Media: Instagram, Facebook, LinkedIn, and X (formerly Twitter).
• Google Ads: Search, Display, and Performance Max campaigns.
• Video Platforms: YouTube Shorts and in-feed video ads.

Every asset will automatically conform with the latest ad guidelines, dimensions, and character limits. This means users can concentrate on the creative side of their project instead of the technical aspects of formatting. The export process is straightforward, either integrating with Google Ads Manager or downloading files to use across platforms.

6. Collaboration & Feedback (Experimental)

Still in testing, but internal collaboration and feedback systems are included to encourage collaboration when users could be working in the same workspace for ease of use. Users can invite team members to review generated work, comment with feedback, approve or edit drafts, and work together to create on the same canvas/workspace.

For agencies or teams working across different departments, this feature can streamline approval workflows and creative brainstorming. Additionally, Pomelli AI can log user edits to improve future suggestions—making it progressively more accurate and aligned with brand preferences.

Pomelli AI is built for organizations of all shapes and sizes across industries to quickly and easily launch effective marketing campaigns without a fully functioning creative team.Its flexibility is in its applicability across different industries — whether a small café or a digital agency — you can produce unique content, images or strategies for each industry. Below are some examples of how businesses from varying industries can utilize Pomelli AI in their marketing efforts quickly and easily.

1. Local Restaurants & Cafes 

For small food businesses that require quick advertisements for specials, new menu items, or festive offers, Pomelli AI is a practical partner. Local restaurants and cafes often have minimal promotional budgets, and producing ads that look professional can take considerable time.

With Pomelli AI, a café owner enters their website or Instagram handle and the tool scans their brand voice and image. In a matter of minutes, it develops campaign options such as “Winter Coffee Specials” or “Happy Hour Bites” along with taglines, social posts, and promotional banners.

For example, a small café could create a “Pumpkin Spice Season” campaign in one afternoon since Pomelli produces themed graphics, captions and post story templates geared for Instagram (and Facebook). This process allows local and independent restaurants to have timely promotions with impact without going through an agency or designer.

2. Retail & E-Commerce

In the fast-moving online retailer space, timing and consistency matter. Pomelli AI assists retail brands and e-commerce storefronts in developing cohesive launch campaigns for new products and seasonal promotions. 

For example, a fashion retailer provides Pomelli AI its website and corresponding lookbook images. Pomelli AI reads the aesthetics, style and voice, and audience of the brand and delivers unique campaign ideas tailored to the brand, such as, “Summer Style Drop” or “Black Friday Flash Sale!” 

Pomelli AI can deliver variations of ads to allow for A/B testing of the headlines, calls to action, and product focus on the inspiring hero images. Pomelli AI can also produce the creatives required in the correct format, including images for Google Display, Instagram, TikTok etc., albeit the rigors of resizing and reformatting manually.

3. Professional Services — Lawyers, Dentists & Consultants

For professionals who provide services, such as lawyers, dentists, or consultants, Pomelli AI is geared toward creating campaigns on social communications that are simple and built on trust. These types of industries often rely on credibility and reputation for business — not attractive graphics or art — which is why tone is so important. 

A dental clinic, for example, can use Pomelli AI to develop educational campaigns like “5 Tips for Healthy Teeth” or “Before Your Whitening Appointment.” The AI crafts short, approachable posts that reflect professionalism while staying easy to understand.

For law firms, Pomelli AI might generate client-awareness posts like “Know Your Legal Rights” or “Why Estate Planning Matters,” with layouts and tones customized for credibility and compliance.

4. Events & Hospitality — Quick Event Promos

Event organizers and hospitality businesses frequently find themselves in need of quick turnaround campaigns to announce bookings, festivals, or offers. Pomelli AI is specialized in delivering bursts of creativity when time is short.

An event planner may provide a brief description of a concert or an upcoming wedding expo, and Pomelli AI will come up with complete promotional tools — including banners, countdown posts, RSVP reminders, etc. In the case of hospitality businesses like hotels, they can create weekend getaway marketing, providing relevant imagery and messaging to fit within their brand aesthetics.

Pomelli AI also automatically formats visuals to publish across platforms like Instagram Stories, YouTube Shorts, and Google Display Ads, eliminating the need to format or add creative edits to your visuals after generating them.

5. Agencies — White-Labeling & Ideation Accelerator

Marketing agencies can use Pomelli AI for ideation accelerators, or white-labeling client projects. Agencies can use client’s brand information to create initial concepts, campaign frameworks, slogans, and ad sets, rather than beginning completely from scratch. 

Also, creative teams can create drafts much faster, thinking about protections against brief-brainstorming fatigue. Pomelli AI helps ensure that even first early-stage concepts for clients adhere to each client’s great idea, voice, and audience.

Some agency clientele may even white-label the workflow — in other words, letting Pomelli AI create first-draft concepts, readying them for further vetting or refinement. The results are pretty impressive.

In the crowded market of marketing tools powered by AI, Pomelli AI stands out as a solution that focuses on website-driven brand extraction, along with an all-in-one URL-based workflow for small and medium-sized businesses (SMBs). Rather than using a template or waiting for the user to prompt a GPT AI, Pomelli AI examines a company’s website to create what it calls a Business DNA, which is a kind of structured profile that drives all campaigns produced by Pomelli AI from copy to visuals.

Pomelli AI would be useful especially for busy business owners and marketers who want smart automation without losing brand consistency. But how does it compare to other major players like Jasper, Canva, HubSpot, Adobe Firefly and others? Let’s find out.

Each of these tools serves a different purpose within the marketing ecosystem. Here’s how to decide when Pomelli AI is the right fit — and when you might need to combine or substitute it with other tools.

Choose Pomelli AI when:

• You require a quick, automated campaign generation tool based on the brand identity of your website.
• You are an SMB with no dedicated marketing team wanting campaigns built to a professional level.
• You appreciate a Google-native workflow, in particular as it relates to Google Ads, YouTube, and other Google Workspace technologies.
• You value AI simplicity, enabling you to upload a single URL that generates your marketing assets.

Choose Jasper.ai when:

• Your focus is on marketing with content (blogs – emails/newsletters).
• You work with a number of clients or brands and require flexible “Brand Voice” training.
• You prefer collaboration features, and integrations for multi-user teams.

Choose Canva Magic Studio when:

• Your focus is on marketing with content (blogs – emails/newsletters).
• You work with a number of clients or brands and require flexible “Brand Voice” training.
• You prefer collaboration features, and integrations for multi-user teams.

Choose HubSpot AI when:

• Your marketing strategy depends on CRM data, lead nurturing, and personalization.
• You already use HubSpot for email automation and want seamless integration.
• You need to tie creative outputs to measurable customer journeys.

Choose Adobe Firefly / Express when:

• You need high-fidelity creative control for highest-quality campaigns.
• You are a designer or brand manager that wants the ability to make the granular changes you need.
• You need to build brand libraries with rich visuals for multi-channel execution.

What makes Pomelli AI unique is its automated brand understanding and URL-based workflow. Instead of relying on users to enter brand tone or templates, Pomelli will pull everything from your website – color palette, fonts, message style – making it the quickest means for SMBs to create campaigns that are consistent to their brands while requiring minimal input.

Furthermore, Pomelli AI’s integration possibilities within Google’s marketing ecosystem (Ads, Analytics, YouTube, and Business Profile) allow it to ride on top of creativity tools that stand alone. While Jasper or Canva can manage isolated studies or parts of the workflow, Pomelli’s long-term vision is to bring together the processes of idea generation, asset creation and then ultimate deployment of their campaign within the same interface.

Pomelli AI is now available in its public beta, allowing users to experiment within the U.S., Canada, Australia, and New Zealand, while the tool is designed for English-language users only. Google has invited marketers, small businesses, and creatives to test and provide feedback during the beta. This program allows Google to develop and adapt Pomelli AI’s brand extraction engine, campaign generator, or integration flow using real-world use as the basis. 

Users can use Pomelli AI for free currently, and this phase is an invitation to explore the one-URL workflow without having to pay for a subscription model. Although Google has not yet released official pricing, it is widely understood that future tier levels will include freemium and paid versions — possibly within the current structures of Google Workspace or Ads. 

In short, Pomelli AI is still a work in progress — an open invitation for experimentation, community feedback, and early adopter responses — offering a clear signal of Google’s larger effort to simplify the world of AI-powered marketing for small and mid-size businesses across the globe.

The future of Pomelli AI sees greater integration and smarter automation within Google’s growing AI ecosystem. One of the more exciting future possibilities is the integration with Google Ads and Google Workspace – imagine being able to go from coming up with a campaign idea in Pomelli, to fleshing out that idea in Google Docs or Google Slides, to launching it live in Ads Manager – all in one place. 

The idea of Pomelli AI could have a feature roadmap that includes multilingual support, advanced analytics dashboards, and direct scheduling with social platforms. Google has also demonstrated developments in video generation, where their multimodal models could help marketers develop short-form and proper YouTube content with minimal editing.

As Pomelli AI continues to grow, others like Canva, Meta, Adobe and Jasper will catch up by developing more automation and more AI creative tools – this is likely to promote more competition and more innovation in the marketing tech space. This trend will allow for unprecedented creative power, especially as you think about it for small and mid-sized businesses. 

For marketers, let’s be clear – Pomelli AI is not just another pilot – it is a glimpse into the future of next-gen AI-powered and brand-aware marketing automation.

Stay updated with more insights and AI marketing breakthroughs — follow us on Instagram for the latest updates, AI tools, marketing tips, content trends, and actionable strategies to keep your brand ahead in the digital game!