Professional Digital Marketing
months course
total hours
modules
Advanced Digital Marketing + 20 modules
BASICS OF ECOMMERCE
E-commerce, refers to the buying and selling of goods and services over the internet.
AMAZON/FLIPKART/MEESHO/ETSY
These all are E-Commerce platformes used to buy and sell goods online.
ZOMATO/SWIGGY
In these modules, we teach about Zomato and Swiggy listings.
SHIPROCKET
It offers features like automated shipping workflows, order fulfillment across the globe, and efficient handling of heavy shipments.
MINIS
Minis on Swiggy refers to a feature that allows sellers to create their own storefronts on the Swiggy platform.
FACEBOOK MARKET PLACE
It is a platform where users can buy and sell new or used items locally or have them shipped.
OMNISEND
It integrates email marketing, SMS messaging, and other channels to help merchants engage with customers effectively.
SHOPIFY
It is a versatile e-commerce platform designed for online stores and retail point-of-sale systems.
WOO COMMERCE
It is an open-source ecommerce platform designed for WordPress, allowing merchants to build online stores easily.
ODOO
It encompasses modules such as CRM, eCommerce, accounting, inventory management, point of sale, and project management.
SHOPPING & APP ADS
These ads are managed through platforms like Google Ads, where advertisers can create campaigns to promote their listings.
SEMRUSH
It offers tools for SEO, including keyword research, competitor analysis, and Google Ad optimization.
LANDING PAGE
A landing page is a webpage that is displayed when a potential customer clicks an advertisement or a search engine result link.
LINKTREE
One link to help you share everything you create, curate and sell.
WHATSAPP MARKETING
It involves using the WhatsApp platform to engage with customers and promote products or services directly.
PAYMENT GATEWAY
It is a service that facilitates online transactions by securely transferring payment information between a website and the bank .
PRODUCT SEO
Through product seo we can enhance visibility, traffic, and sales for ecommerce product pages.
NEURO MARKETING
It involves studying how people’s brains respond to advertising and brand messages through techniques like brainwave monitoring.
AUGMENTATION
An augmented product has been enhanced by its seller with added features or services to distinguish it from the same product offered by its competitors.
GEOFENCING
It creates a virtual geographical boundary that triggers a marketing action to a mobile device when a user enters or exits that boundary.
SEGMENTATION
Product segmentation is when a company modifies its product into several different products in order to attract different kinds of customers or target different markets.
CANVA CATALOGUE
It refers to a digital or print document created using Canva’s design tools, typically used to showcase products, services, or information in a visually appealing format.
SMOOTH SMM
It helps to enhance social media presence by purchasing likes, followers, and engagement across platforms.
COMPETITOR ANAYLSIS
It is the process of identifying competitors in your industry and researching their different marketing strategies.
TOOLS FOR ECOMMERCE
E=commerce tools help streamline operations, enhance customer experience, and optimize sales strategies for ecommerce success.
DROPSHIPPING
It an e-commerce retail model that allows stores to sell products without keeping any physical inventory.
SURROGATED MARKETING
It involves promoting products indirectly when direct advertising for those products is restricted or banned by regulations.
LEGALITIES OF ECOMMERCE
The Information Technology (IT) Act, of the year 2000 legally recognizes electronic documents and transactions in India.
Admission Details
Apply for Counseling
Begin the admission process by submitting your application to receive guidance and advice from our counseling team.
Choose your Program
Select the digital marketing course that aligns with your career goals and interests.
Enroll yourself
Secure your spot by enrolling in the chosen course and completing the necessary registration formalities.
Attend Orientation
Participate in the orientation session to familiarize yourself with the program structure, curriculum, and expectations.
Start your Training
Begin your journey towards expertise in digital marketing with our comprehensive and hands-on training.